Today I received an important looking envelope bearing only the words "Explanation of Benefits" and a New York City address on the front cover. Must have something to do with insurance I supposed as I opened the envelope. It was a piece of junk mail from Forbes magazine. The benefits? That would be the "professional benefit price" of $19.99 of course.
Maybe I take lying and deception too seriously when it comes to advertising and direct mail but I think we get so used to it that we fail to even recognize the deception as deception.