Would Jesus have chewed New Testimints?

The Christian products market is, as most know, a booming business these days. In the bookstore today I noticed a book called "What Would Jesus Eat?", a takeoff on the "What Would Jesus Do?" wristbands slogan. The book was a treatment on Bible-era diets and a diet book. Lose weight the way Jesus did, in other words. Seemed a bit tacky.

In Mardels yesterday I noticed some stick mint gum at the checkout stand called Testimints. These weren't just regular Testimints, these were "New! Testimints".