What's Up with J.C.?

If you want to keep up with former Oklahoma Congressman J.C. Watt's activities just check at his website for the J.C. Watts companies. According to his webpage he's pretty busy with: "providing comprehensive public opinion research, image and brand marketing, issue advocacy and coalition building, diversity consulting, U.S. and international business development and crisis communication management." Pretty busy guy I guess.

In March he was appointed to the Board of Directors of Dillards. What is "diversity consulting" anyway?