Continental Airlines' "Frequent Flyer Awards"
In the mail recently I received from Continental Airlines an official-looking envelope with "Frequent Flyer Reward Vouchers" inside.  Thinking my membership in their OnePass frequent flyer reward program had finally paid off and I had gotten one of those long-promised free tickets to some destination I opened the packet designed to look like airline tickets and found...coupons!!!   And advertisements... for Mastercard, AT&T, Best Buy etc.  I would get 10,000 miles on my Continental account if I signed up for Mastercard.  So much for the "frequent flyer reward vouchers" the cover promised inside.  Will I be getting a Mastercard.  No.  Does this type of direct mail gimmick endear Continental to me?  No.  I don't reward misleading advertising.
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